In the first two years, the instruction in the programme focuses on general education courses, two-semester courses in the main areas of study, such as Economics and Enterprise Management, Microeconomics, Macroeconomics, State and Public Administration and practical courses, such as Introduction to Law, International Economics, Business History, Business Communications, Introduction to Marketing, Commercial Law, etc. In the third and fourth year, the instruction consists of specialised courses like Product and Distribution Policy, Online Marketing, Business-to-Business Marketing, Marketing Research, Branding, Consumer Behaviour, Sales Management and training courses.