International Business Communications (in English)
Short presentation of the programme:
The programme is taught in English and aims to meet the growing need for professionals in the field of international communications trained in theory and practice to manage independent information structures and to be active in the fields of media, marketing, business, politics and NGOs. The philosophy of the programme is aligned, on the one hand, with the philosophy of NBU, and on the other, with the already adopted training and educational standards in the field of international communications. The main emphasis is on preparing knowledgeable and experienced professionals to work in an international context. The importance of intercultural communications is growing at a rapid pace, following the processes of globalisation. Both private and public organisations need trained professionals who know how to plan, implement and evaluate communication campaigns aimed at different cultural groups and communities. An important aspect of the educational process is the Erasmus+ student mobility. In the second or third semester of their studies, the students are recommended to apply for an Erasmus+ semester at a partner university.
Major and professional qualification:
Major:
Public Communications (in English)
Qualification: MA in Business Communications
Practical training courses:
The programme provides placements and internships in national public and private media, established public relations agencies and internal public relations departments in private companies, Bulgarian National Television, Bulgarian National Radio, Bulgarian Telegraph Agency, print, electronic and online media, etc.
International mobility:
The programme provides an opportunity for international student mobility at universities in Greece, France, Great Britain, Spain and Turkey.
Graduate Student Competencies:
Graduates in International Business Communications will have mastered knowledge and skills in:
• analysing and interpreting data and information;
• analysing knowledge in the field of intercultural differences and methods of communication;
• handling complex matters and communicate with different cultural groups;
• communication theories in an international context;
• organising, managing and structuring communication industry and its role in the international space;
• managing teams to achieve effective communication in international groups;
• mastering mechanisms for organising and managing a team.
Graduation:
Completion of studies takes place by defending a master’s dissertation or passing a state exam upon earning the required number of credits.
The graduation process complies with the NBU Standard for Educational and Qualification Degree Completion.
Occupation and possible positions:
Department :
Media and Communication