Major and professional qualification:

Major: Digital Communications
Qualification: MA in Public Communications and Information Sciences

Practical training courses:

The programme provides placements and internships in social media agencies and networks, established public relations agencies and in-house public relations departments in private companies, national public and private media, online media, print, electronic and internet media, Bulgarian National Television, Bulgarian National Radio, Access to Information Programme and NBU publications.

International mobility:

The programme provides an opportunity for international student mobility at universities in Greece, France, Lithuania and Denmark.

Graduate Student Competencies:

Graduate will have gained knowledge and skills in:

• mechanisms for organising and managing campaigns in social media and networks;

• communication models and theories and their specific application in the practice of public relations in the new social communication channels;

• mechanisms for organising the management of public relations in modern, communication-oriented organisations;

• interdisciplinary approach when analysing and evaluating the information and media context in modern societies;

• specifics of individual social media and networks;

• achieving the strategic goals of organisations.

Graduation:

Completion of studies takes place by defending a master’s dissertation or passing a state exam upon earning the required number of credits. The graduation process complies with the NBU Standard for Educational and Qualification Degree Completion.

Occupation and possible positions:

Graduates pursue careers in media, PR agencies and advertising firms, communications departments of public administration, local government and private companies

Department :

Media and Communication