The programme aims to improve knowledge and skills in the field of author poster, graphic and communication design. The course of study consists of three semesters, a preparatory one included, offering the opportunity to degree holders in other professional areas to gain basic knowledge and skills necessary for continuing education in the field of poster art and communication design. The programme expands knowledge and provides guidelines on contemporary trends in poster art and communication design. In the course of study, genre diversity of poster art and aspects of contemporary applied graphics are examined.

Thanks to the themed courses, students are trained in poster concept creation and design, advertising graphics, label, packaging, trademark, corporate style, pictography, etc. In the course of study, special attention is paid to font, typography and calligraphy as the main means of expression of modern graphic design.

Thanks to the theoretical lecture courses, seminars and conferences, the students get to know the traditions and achievements of poster and applied graphics in Bulgaria and worldwide. The instruction is supplemented by courses on specialised computer graphic design software. An important highlight of the programme in its third semester is to provide the students with access to the various professional environments and hands-on work experience on real-life projects by doing internships and practices in various advertising agencies and universities.