Business Administration (in Bulgarian)

Short presentation of the programme:

The programme provides fundamental and specialised training, integrating the theoretical achievements in strategic management, leadership and business administration with the scientific application of management models and mechanisms for corporate knowledge which function as a conceptual and organisational resource as well as a competitive advantage of modern companies in the globalising business world. The applied approach of integration and specialisation supports research on a wide range of doctorate dissertation topics in the following areas of business administration, i.e. strategic management, leadership, organisational behaviour, human resource management, marketing management, project management, risk management and change, tourism management, business communications, business investment, business environment and business controlling.

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Business Administration (in Bulgarian)