Marketing (in Bulgarian)
Short presentation of the programme:
In the first two years, the instruction in the programme focuses on general education courses, two-semester courses in the main areas of study, such as Economics and Enterprise Management, Microeconomics, Macroeconomics, State and Public Administration and practical courses, such as Introduction to Law, International Economics, Business History, Business Communications, Introduction to Marketing, Commercial Law, etc. In the third and fourth year, the instruction consists of specialised courses like Product and Distribution Policy, Online Marketing, Business-to-Business Marketing, Marketing Research, Branding, Consumer Behaviour, Sales Management and training courses.
- Prof. Rayna Nikolova, DSc BAMB641 Legal aspects of marketing
- Prof. Sergei Ignatov, DSc GENB070 Society, Economics and Business
- Assoc. Prof. Todor Kolarov, DSc BAEB032 Basic Principles of Law
- Prof. Veselina Maneva, PhD BAEB032 Basic Principles of Law
- Prof. Ivan Boevski, PhD BAEB416 Managing Knowledge in Marketing BAMB020 Green Business Models in Marketing BAMB506 Consumer Behavior BAMB537 Customer Relationship Management (CRM) BAMB643 Corporate Social Responsibility BAMB743 Marketing Research BAMB745 Business-to-business Marketing BAMB801 International Marketing BAMB807 Strategic Marketing GENB071 Entrepreneurship
- Prof. Krasimir Kalinov, PhD. BAEB035 Economic (Business) Statistics
- Assoc. Prof. Kristian Hadjiev, PhD BAEB006 Basic Principles of Economic Management
- Prof. Ludmil Georgiev, PhD ADMB025 Economic Choice and Entrepreneurial Culture BAEB412 Regional Economy GENB070 Society, Economics and Business GENB072 Consumer Behavior and Standard of Living
- BAMB801 International Marketing
- Prof. Sabina Rakarova, PhD BABB601 Managerial Economics BAMB519 Market Organization BAMB524 Practice BAMB625 Practicum BAMB723 Internship
- Prof. Momchil Metodiev DSc GENB095 The Contemporary World
- Assoc. Prof. Albena Pavlova, PhD ADMB025 Economic Choice and Entrepreneurial Culture
- Assoc. Prof. Angel Georgiev, PhD GENB070 Society, Economics and Business
- Assoc. Prof. Aneta Marichova, PhD BAMB624 Business Planning and Forecasting
- Assoc. Prof. Vanya Slancheva-Baneva, PhD BAMB624 Business Planning and Forecasting BAMB820 Seminar: Marketing Management of a Service
- Assoc. prof. Ventsislav Djambazov, PhD BAMB542 Digital Marketing (optional) BAMB642 Online Trading
- Assoc. Prof. Geori Peev, PhD GENB073 Introduction to Administrative Theories and Systems
- Assist. Prof. Georgi Petkov, Ph.D. BAEB035 Economic (Business) Statistics
- Assoc. Prof. Dimitar Giudurov, PhD GENB095 The Contemporary World
- Assoc. Prof. Eduard Marinov, PhD BABB601 Managerial Economics BAEB043 Microeconomics BAEB044 Macroeconomics BAEB109 Economic Thinking and Market Ethics BAEB316 Behavioral Economics BAMB807 Strategic Marketing
- Assoc. Prof. Ekaterina Todorova, PhD GENB084 Journalism and Social Responsibility
- Assist. Prof. Emil Kalchev, PhD BAFB566 Seminar: Processing and Visualizing Economic Data GENB071 Entrepreneurship
- Assoc. Prof. Irena Nikolova, PhD BAEB315 European Union Economy BAMB824 International Transactions Management
- Assoc. Prof. Maria Nikolova, PhD BAMB507 Information Systems in Marketing
- Assoc. Prof. Nadejda Dimova, PhD BAEB040 Introduction to Marketing BAEB110 Marketing Environment BAMB524 Practice BAMB525 Project: Marketing Mix BAMB526 Practice: Study Training Company BAMB541 Product and Distribution Policy BAMB622 Emotional Marketing BAMB625 Practicum BAMB626 Project: Marketing Management BAMB627 Practice: Study Training Company BAMB628 Seminar: Marketing Aspects of Consumer Behaviour BAMB636 Economy of Trade BAMB644 Retail management BAMB701 Services Marketing BAMB723 Internship BAMB802 Sales Management BAMB819 Internship BAMB825 Sustainable Marketing
- Assoc. Prof. Nadia Marinova, PhD BAMB503 Marketing Management
- Assoc. Prof. Reneta Dimitrova, PhD BAEB011 Introduction into Finance
- Assoc. prof. Stanislava Georgieva, PhD BAEB016 Introduction to Accounting
- Asst. Prof. Teodora Karamelska, PhD GENB095 The Contemporary World
- Assoc. Prof. Tsvetelina Marinova, PhD BAEB044 Macroeconomics
- Assoc. Prof. Juliana Vasileva, PhD GENB070 Society, Economics and Business
- Assoc. prof. Juliana Galabinova, PhD BAEB412 Regional Economy GENB072 Consumer Behavior and Standard of Living
- Asst. Prof. Angel Stefanov, PhD GENB073 Introduction to Administrative Theories and Systems
- Asst. Prof. Vania Bankova, PhD BAEB412 Regional Economy GENB072 Consumer Behavior and Standard of Living
- Asst. prof. Dimitar Trendafilov, PhD BAEB210 Introduction to Marketing, Part 2 BAEB416 Managing Knowledge in Marketing BAMB525 Project: Marketing Mix BAMB526 Practice: Study Training Company BAMB625 Practicum BAMB627 Practice: Study Training Company BAMB628 Seminar: Marketing Aspects of Consumer Behaviour BAMB644 Retail management BAMB723 Internship BAMB724 Seminar: Management of Products, Brands and Relationships with Consumers BAMB819 Internship
- BAMB519 Market Organization
- Asst. Prof. Elena Spasova, PhD BAEB012 International Economy BAEB043 Microeconomics BAEB044 Macroeconomics BAEB109 Economic Thinking and Market Ethics
- Asst. Prof. Ivo Iv. Velinov, PhD BAEB312 Business Communication
- Asst. Prof. Krasimir Kostenarov, PhD BAFB566 Seminar: Processing and Visualizing Economic Data BAMB743 Marketing Research
- Assist. Prof. Nigokhos Kanaryan, PhD BAFB862 Seminar: Graduation
- Asst. Prof. Radosveta Krestanova, PhD BAEB420 Circular Economy and Sustainable Development
- Asst. prof. Ralitsa Dimitrova, PhD BAFB862 Seminar: Graduation
- Asst. Prof. Ralica Filipova, PhD GENB084 Journalism and Social Responsibility
- Asst. prof. Rositsa Nakova, PhD BAEB110 Marketing Environment BAEB210 Introduction to Marketing, Part 2 BAMB503 Marketing Management BAMB701 Services Marketing
- Asst. Prof. Sonya Dragova, Ph.D. GENB084 Journalism and Social Responsibility
- Asst. Prof. Stefaniya Temelkova, PhD BAEB209 Presentation Skills and Public Speaking BAEB210 Introduction to Marketing, Part 2 BAEB312 Business Communication BAEB418 Understanding Consumers – Experiences, Satisfaction and Loyalty BAFB862 Seminar: Graduation BAMB522 Integrated Marketing Communications BAMB524 Practice BAMB625 Practicum BAMB703 Advertising Policy BAMB723 Internship BAMB725 Project: Challenges in Digital Marketing Communications BAMB799 Content Marketing BAMB819 Internship
- Asst. Justin Toms Djadala Maria, PhD BAMB542 Digital Marketing (optional) BAMB714 Digital Marketing: Innovative Technologies in Marketing
- Polimira Miteva, PhD BAMB744 Branding (Brand building and Brand management)
- Rositsa Tsankova, PhD BAMB641 Legal aspects of marketing
- Albena Miroshnikova BAMB836 Public Relations
- Georgi Malchev BAMB642 Online Trading
- BAMB799 Content Marketing
- Iliyan Dimitrov BAMB506 Consumer Behavior
- Karina Simova BAEB016 Introduction to Accounting
- Mina Karpuzova BAMB020 Green Business Models in Marketing