Advertising (in Bulgarian)
Short presentation of the programme:
In the first two years, the instruction in the programme focuses on general education courses, two-semester courses in the main areas of study, such as Aesthetics and Art Theory, General History of Fine Arts, Composition in Visual Arts, Culture and Semiotics, Human Culture, Mythology and Religion, The Art of Theatre, etc., as well as training courses, such as Applied Aspects of Advertising, Business Communication Skills, Media Advertising, The Basics of Marketing, Screen Advertising, Photography in Advertising, Integrated Marketing Communications, Computer Graphics in Advertising, etc. In the third and fourth years, the instruction comprises specialised lecture and training courses.
Major and professional qualification:
Major:
Advertising
Qualification: Advertising Manager
Practical training courses:
Practical training includes work in the NBU specialised rooms, participation in various advertising projects and exhibitions. The academic programme is enriched with numerous seminars with guest lecturers from the business.
International mobility:
The programme provides an opportunity for international student mobility at universities in Italy, France, the Netherlands, Turkey, Greece, Spain and Finland.
Graduate Student Competencies:
•knowledge in the field of visual arts and creative process stages in advertising;
• skills to create an advertising product.
Graduation:
Completion of studies in the bachelor's programme takes place by defending a bachelor's thesis or passing a state exam upon earning the required number of credits. In addition to the professional qualification provided, students can also obtain additional specialisation by enrolling in a minor programme.
The graduation process complies with the NBU Standard for Educational and Qualification Degree Completion.
Occupation and possible positions:
Graduates pursue careers as advertising managers; brand managers; experts and consultants in the various departments of advertising agencies, companies and media, publishing houses, studios, freelancers.
Department :
Cinema, Advertising and Show Business