Marketing (in Bulgarian)
Short presentation of the programme:
In the first two years, the instruction in the programme focuses on general education courses, two-semester courses in the main areas of study, such as Economics and Enterprise Management, Microeconomics, Macroeconomics, State and Public Administration and practical courses, such as Introduction to Law, International Economics, Business History, Business Communications, Introduction to Marketing, Commercial Law, etc. In the third and fourth year, the instruction consists of specialised courses like Product and Distribution Policy, Online Marketing, Business-to-Business Marketing, Marketing Research, Branding, Consumer Behaviour, Sales Management and training courses.
Major and professional qualification:
Major:
Marketing
Qualification: Economist
Practical training courses:
Practical training includes various activities at the university and internships in economic and financial institutions.
International mobility:
The programme provides an opportunity for international student mobility at universities in Italy, Germany, France, Switzerland, Russia, Poland, Greece and Slovenia.
Graduate Student Competencies:
• knowledge on the nature and objectives of the main marketing policies and the development of strategies for the development of company activities;
• skills to use modern methods for marketing research, to implement marketing programmes and solve economic problems of companies and business organisations.
Graduation:
Completion of studies in the bachelor's programme takes place by defending a bachelor's thesis or passing a state exam upon earning the required number of credits. In addition to the professional qualification provided, students can also obtain additional specialisation by enrolling in a minor programme.
The graduation process complies with the NBU Standard for Educational and Qualification Degree Completion.
Occupation and possible positions:
Graduates pursue careers as economists and marketing experts in pricing and product policy, advertising and public relations, market research, sales and online activities.
Department :
Economics