Marketing (in Bulgarian)
Programme plan
В V, VI и VII семестър студентите си записват 6 аудиторни курса по 3 кредита - 18 кредита и 2 тренингови курса по 6 кредита - 12 кредита. В V и VI семестър тренинговите са практика и проект или семинар, а в VII семестър са стаж и проект или семинар. В VIII семестър студентите си записват 5 аудиторни курса по 3 кредита - 15 кредита и 2 тренингови курса (един от 6 кредита и един от 9 кредита) - 15 кредита.
Semester 5
Lecture courses (credit courses)
- BAMB020 Green Business Models in Marketing Prof. Ivan Boevski, PhD Mina Karpuzova 30 hrs. 3 credits
- BAMB506 Consumer Behavior Prof. Ivan Boevski, PhD Iliyan Dimitrov 30 hrs. 3 credits
- BAMB507 Information Systems in Marketing Assoc. Prof. Maria Nikolova, PhD 30 hrs. 3 credits
- BAMB519 Market Organization Prof. Sabina Rakarova, PhD Елена Спасова 30 hrs. 3 credits
- BAMB537 Customer Relationship Management (CRM) Prof. Ivan Boevski, PhD 30 hrs. 3 credits
- BAMB541 Product and Distribution Policy Assoc. Prof. Nadejda Dimova, PhD 30 hrs., 1/2, 3 credits
- BAMB542 Digital Marketing (optional) Assoc. prof. Ventsislav Djambazov, PhD Asst. Justin Toms Djadala Maria, PhD 30 hrs. 3 credits
- BAMB643 Corporate Social Responsibility Prof. Ivan Boevski, PhD 30 hrs. 3 credits
Training Courses
- BAFB566 Seminar: Processing and Visualizing Economic Data Assist. Prof. Emil Kalchev, PhD Asst. Prof. Krasimir Kostenarov, PhD 12 hrs. 6 credits
- BAMB524 Practice Prof. Sabina Rakarova, PhD Assoc. Prof. Nadejda Dimova, PhD Asst. Prof. Stefaniya Temelkova, PhD 12 hrs. 6 credits
- BAMB525 Project: Marketing Mix Assoc. Prof. Nadejda Dimova, PhD Asst. prof. Dimitar Trendafilov, PhD 12 hrs. 6 credits
- BAMB526 Practice: Study Training Company Assoc. Prof. Nadejda Dimova, PhD Asst. prof. Dimitar Trendafilov, PhD 12 hrs. 6 credits