SHEB818 Проект: Индустриална организация

Анотация:

The course is intended for the students enrolled in the Bachelor program in Business studies and it aims at applying students’ knowledge and skills in corporate analysis and market decision-making through a variety of case studies. Students are supposed to the apply market mechanisms in analyzing the elements of corporate behavior and the assessment of market efficiency in specific real-life cases. In certain cases, students are also required to analyze the influence of corporate strategies and of state intervention policies on the sector structure.

The course is structured as individual assignment based on a case study or on application of a certain analysis approach on a business sector (depending on the student’s choice). The progress on the assignment is regularly consulted and guided by the tutor.

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Бизнес икономика (съвместна програма с университета в Йорк)

Преподавател(и):

гл. ас. Елена Спасова  д-р

Описание на курса:

Компетенции:

Students who complete this course:

1) will know:

• The methods and the instruments for market efficiency analysis and the principles of “Structure – Conduct -Performance” Paradigm when analysing a business sector.

2) will be able to:

• Analyze market competitiveness and give well justified opinion on the corporate behavior and strategy in a specific market by solving a case study.

• Transform the theoretical knowledge into practical skills for analysis of the market efficiency and corporate competitiveness and for recommending viable problem-solving actions and strategies.


Предварителни изисквания:
Students are required to have the following knowledge and/or skills:

• No preliminary requirements. However, basic knowledge of microeconomics is recommended.

• The project is related to the Industrial organization unit. Students may find it useful to enroll in the Industrial organization unit, however, enrollment in the course is not specifically required.



Форми на провеждане:
Редовен

Учебни форми:
Проект

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

  1. Analysis and development of a report on one of two proposed case studies. Case study analysis should be structured as a consistent text, having introductory, main and concluding parts (more details on the moodle page of the unit).
  2. Analysis of a specific sector (of student’s choice), following a proposed content structure by applying the “Structure – Conduct – Performance” Paradigm.

Литература по темите:

Basic reading

• Waldman, D.E., & Jensen, E.J. (2019). Industrial Organization: Theory and Practice (5th ed.). Routledge.

• Lipczynski, J., J. Wilson and J. Goddard. 2005. Industrial organization. Competition, strategy, policy. Second Ed., FT Prentice Hall.

Additional reading

• Stead R.,P.Curwen and K.Lawer. 1997. Industrial economics. Theory, Applications and Policy. McGraw-Hill.

• Williamson, Oliver E. 1996. Industrial organization.

• Church J. and R.Ware. 2000. Industrial Organization. Astrategic Approach. McGraw-Hill.

• Greer D.F.1992. Industrial Organization and Public Policy. Third Edition, Macmillan, 1992