SHEM118 Internship


This course is designed to prepare the students for the obligatory internship in strategic marketing, digital marketing and advertising in real environment. The results will be discussed after the intern period.

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Business, Management, Technology and Innovation (jointly with York University) (in English)


Asst. prof. Rositsa Nakova, PhD
Prof. Ivan Boevski, PhD

Course Description:


Students who complete this course:

1) will know:

- what everyday tasks are available in the company marketing departments

- what campaigns the company needs

- how to collaborate with internal and external partners

2) will be able to:

- fulfull different tasks in digital marketing

- manage online image of a given company

- organize campaigns and online based platforms

- particilate actively and successfully in team work.


Full-time Programmes

Types of Courses:

Language of teaching:


  1. List of tasks for the internship (requirements, forms) and regular meetings during the execution
  2. Report preparation
  3. Internship


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