COMM833 Публично говорене и писмена бизнес комуникация
Анотация:
The Public Speaking and Written Business Communication course provides you with practical tools and techniques to effectively develop professional business communications. This course will enable you to write structured, high quality and engaging workplace documents. You'll be able to consistently produce high quality written communications across a variety of professional platforms.
Преподавател(и):
Нели Бенова
Описание на курса:
Компетенции:
After completing successfully this course the students will:
1) know:
- The essential components and best practices in business writing.
- The essential components and best practices in branding, brand storytelling & employer branding.
- The essential components of an effective social media strategy.
- How to write a wide variety of business documents and revising them into highest-quality, professional business writing.
- How to cultivate business writing skills
2) are capable of:
- Writing a flawless major business document.
- Writing clear, effective, professional business documents, especially email, memos, letters, and reports.
- Writing a brand strategy
- Writing a social media strategy
- Presenting a professional document
Предварителни изисквания:
Форми на провеждане:
Редовен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
Литература по темите:
" Moodle Materials
" Ewald, Helen & Burnett, Rebecca (1997). Business Communication. Prentice-Hall, Inc.
" Ingbretsen, Roger (2009, February 18). What employers really look for when hiring a
college graduate. Retrieved from http://searchwarp.com/swa437827-WhatEmployers-Really-Look-For-When-Hiring-A-College-Graduate.htm
" Kemp, Michael (2009, March 3). Skills employers want and new graduates lack:
Bridging the gap. Retrieved from http://blog.dailynexus.com/qa/career/bridgingthe-gap/
" National Association of Colleges and Employers (2008). The perfect candidate:
Communication skills, strong work ethic are key. NACE Research: Job Outlook,
9-10. Retrieved from
" http://www.bhsu.edu/Portals/0/studentlife/careerServices/What%20employers%2
0want%20-%20what%20graduates%20lack.pdf
" Porterfield, Sheila C. (2004). Opinions and observations of U. S. Fortune 500 human
resources directors relative to collegiate business schools and the education and
training of undergraduate business students. NABTE Review, 31, 50-57.
" Ruben, Brent and DeAngelis, Jocelyn (1999). Succeeding at work: skills and
competencies needed by college and university graduates in the workplace.
Higher Education Forum, 1-14. Retrieved from http://www.odl.rutgers.edu/resources/pdf/skill.pdf
" Stevens, Betsy (2007). How satisfied are employers with graduates' business
communication skills? A survey of Silicon Valley Employers. Retrieved from
http://www.westga.edu/~bquest/2004/graduates.htm LV11058
" The Conference Board, Corporate Voices for Working Families, Partnership for 21st
Centruy Skills, and Society for Human Resource Management. Are they really
ready to work? Retrieved from
http://www.21stcenturyskills.org/documents/FINAL_REPORT_PDF09-29-06.pdf
Средства за оценяване:
WRITTEN ASINGMENT, PRACTICAL ASSIGNMENT, ORAL EXAM