Преподавател(и):

доц. Евелина Христова  д-р

Описание на курса:

Компетенции:

COMPETENCES

1) know:

What are the main types of organizations in international environment and how to conduct the planning of common communication goals.

2) can:

To plan strategic communications in an international environment and diverse organizational structures.

Предварителни изисквания:
Students have knowledge and / or skills:

To know the basic principles of PR and communication processes

Форми на провеждане:
Редовен

Учебни форми:
Лекция

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

1. Organizations in today's world. Introduction
2. Legislative framework - Europe, USA, Asia
3. International - is it based on territory or employee diversity
4. Types of organizational structures
5. Diversity issues
6. International governmental organizations
7. International NGOs
8. International banks
9. Large corporations - food giants
10. Large corporations - tech giants
11. Large corporations - medicines and chemical industry
12. International advertising companies - chains and partnerships
13. International PR firms - chains and partnerships
14. Communication between international organizations. Practices, language technologies.
15. Summary of the course and final thoughts

Литература по темите:

Literature

Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698

Clarke L. Caywood. The Handbook of Strategic Public Relations & Integrated Communications. McGraw Hill Professional Book Group, 1997 http://www.duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20-%20Public%20relations.pdf

http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/

Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt

Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York

Smith, Lyn (2010), Effective Internal Communication, Kogan Page, London

Grunig, J.E. ; Dozier, D.M. ; Ehling, W.P. ; Grunig, L.A , Excellence in public relations and communication management, Hillsdale [etc.] : Erlbaum, 1992, http://www.google.bg/books?hl=bg&lr=&id=Bs4ISeYi1qkC&oi=fnd&pg=PR11&ots=S0JiyI3ePa&sig=bAT-OVcj2_sCOJZgRxth5p_I_00&redir_esc=y#v=onepage&q&f=false

Web pages of UN, UNDP, UNCHCR, UNESCO, WorldBank, OSCE, EBRD, Coca-Cola, P&G

http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/