MBRM521 Актуални възможности и проблеми за стартиране на бизнес в нововъзникващите и развиващите се икономики


The aim of this course is to put into practice the skills and knowledge acquired by students during their studies in International Business Development Master Programme. This written assignment is the first step in developing a comprehensive strategy for entering a new market, namely, economic research and identification of potential markets / investment goals.

Students should focus on a certain emerging or developing economy. Its institutional, investment and business environment should be analyzed; trends in its development and major structural and conjunctural problems. By studying in detail the performance of the chosen economy, students will be able to identify opportunities and threats in entering this market and starting business operations in this economy. The analysis of the selected economy should focus mainly on the international and macroeconomic level. Certain sectoral characteristics (problems, growth and potential at sectoral or product level) should only be mentioned and analysed if this information is needed to outline the general economic and political situation in the economy, its profile and performance.

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Международен бизнес и развитие ( на английски език)


гл. ас. Елена Спасова  д-р

Описание на курса:


Students who complete this course:

1) will know:

• The key steps on researching national economies.

• Tools and approaches for market analysis and assessment of national economic performance and growth prospects

2) will be able to:

• To carry out a real state of the art analysis and to assess the growth potential of a developing economy (as a prerequisite for starting business operations and a first step in the internationalization strategy of a company)

Предварителни изисквания:
Students are required to have the following knowledge and/or skills:

• Macroeconomics

• International economics

• Development economics

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. Analysis of the performance of selected emerging or developing economy; identification of the opportunities and threats for starting business operations in this this country

Литература по темите:

In order to successfully develop the course written assignment, the students are supposed to look for sources of up-to-date information on the topic in question for the specific country - empirical analyzes, statistics, scientific publications, etc. In particular, they may include:

I. Economic magazines:

- the library of New Bulgarian University has a rich collection of magazines in foreign languages - in particular in English, French, German and Russian.

II. Statistics and analyzes in publications of:

- The European Union Statistical Portal - EUROSTAT;

- the International Monetary Fund;

- The World Bank;

- World Trade Organization;

- UN Conference on Trade and Development - UNCTAD;

- the Organization for Economic Co-operation and Development (OECD), etc.

Some of them are available at the NBU Library.


- European Bank for Reconstruction and Development: www.ebrd.org

- World Trade Organization: www.wto.org

- International Monetary Fund: www.imf.org

- World Bank - www.worldbank.org

- Organization for Economic Co-operation and Development: www.oecd.org


The NBU Library provides great opportunities to find up-to-date information through its databases, including access to foreign full-text databases.