MBRM519 Проект: Нови бизнес модели в Индустрия 4.0


The course is part of the education of the students in the first semester of the program. During the course the students will enlarge their knowledge in the different business models.

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Международен бизнес и развитие ( на английски език)


доц. Ирена Николова  д-р
доц. Цветелина Маринова  д-р

Описание на курса:


Students who complete this course:

1) will know:

• the specifics in the field in Bulgaria and in major trade partners of the country;

• the opportunities for improving the competitive advantages

2) will be able to:

• understand and apply the basic terminology in the filed;

Предварителни изисквания:

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. Project

Литература по темите:

• Appleyard, D. and A. Field, Jr. 2014. International economics — 8th ed. McGraw-Hill.

• Doole, I., R. Lowe, A. Kenyon. 2019. International marketing strategy: Analysis, development and implementation. Hampshire: Cengage Learning

• Grunig, R., Morschett, D. Developing International Strategies, 2nd Ed., Springer, 2017

• Gillon, J.A., Pearson, L. Developing Strategies for International Business, Palgrave, 2004

• Internationalization. Firm Strategies and Management. Edited by Wheeler, C., McDonald, F., Greaves, I. Palgrave, 2003.