Digital Marketing and Social Media (jointly with York University) (in English)
Programme plan
Semester 2
Lecture courses (credit courses)
- SHEM216 Digital marketing analytics Asst. Prof. Boryana Gigova, PhD 60 hrs. 6 credits
- SHEM250 Online Consumer Behaviour Asst. prof. Dimitar Trendafilov, PhD 60 hrs. 6 credits
- SHEM252 Building Successful Web Presence Assist. Prof. Evelina Christova, PhD 60 hrs. 6 credits
Training Courses
- SHEM217 Project: Online Consumer Behaviour Asst. prof. Dimitar Trendafilov, PhD 12 hrs. 6 credits
- SHEM218 Project: Building Successful Web Presence 12 hrs. 6 credits
- SHEM220 Project: Digital marketing analytics Asst. Prof. Boryana Gigova, PhD 12 hrs. 6 credits