Public information campaigns are government-directed and sponsored efforts to communicate to large numbers of citizens in order to achieve a policy result, or what might be called government propaganda. During the course we will analyse the use of campaigns as policy instruments in three ways: (1) effectiveness in achieving substantive outcomes; (2) political benefits for public officials; and (3) consequences for democratic processes.

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International Business Communications (in English)


Prof. Desislava Boshnakova, PhD

Course Description:


After completing successfully this course the students will:

1) know:

- How to plan a study of the public information's campaigns

- How to conducted public information's campaigns

- How to analyse public information's campaigns

- How to make recommendation for better public information's campaigns.

2) are capable of:

- Implementing public information's campaigns

- Analysing the relation between reputation and public information's campaigns

- Establishing strategies for public information's campaigns


Full-time Programmes

Types of Courses:

Language of teaching:



Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner by Hans-Dieter Klingemann and Andrea Roemmele, 2010

Social Media Campaigns by Carolyn Mae Kim, 2020

Public Information Campaigns as Policy Instruments, Janet A. Weiss and Mary Tschirhart, Journal of Policy Analysis and Management, Vol. 13, No. 1, (Winter, 1994), pp. 82-119 (38 pages), Wiley

Planning an information campaign, Communicating with Communities about Registration, UNHCR, 2023