COMM008 Seminar: The Organisational Communications of the International Organisation
Annotation:
Семинарът си поставя за цел да задълбочи знанията на студентите за организационните комуникации на международните комуникации и да ги ангажира в добълнително търсене и представяне на информация.
Lecturers:
Assist. Prof. Evelina Christova, PhD
Course Description:
Competencies:
Успешно покрилите изискванията ще добият знания за практически измерения на комуникационната работа.
Prerequisites:
Курс Организационни комуникации на международната организация
Types:
Full-time Programmes
Types of Courses:
Seminar
Language of teaching:
English
Topics:
- Case study
- Case study
- Case study
Bibliography:
Literature
Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698
Clarke L. Caywood. The Handbook of Strategic Public Relations & Integrated Communications. McGraw Hill Professional Book Group, 1997 http://www.duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20-%20Public%20relations.pdf
http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/
Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt
Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York
Smith, Lyn (2010), Effective Internal Communication, Kogan Page, London
Grunig, J.E. ; Dozier, D.M. ; Ehling, W.P. ; Grunig, L.A , Excellence in public relations and communication management, Hillsdale [etc.] : Erlbaum, 1992, http://www.google.bg/books?hl=bg&lr=&id=Bs4ISeYi1qkC&oi=fnd&pg=PR11&ots=S0JiyI3ePa&sig=bAT-OVcj2_sCOJZgRxth5p_I_00&redir_esc=y#v=onepage&q&f=false
Web pages of UN, UNDP, UNCHCR, UNESCO, WorldBank, OSCE, EBRD, Coca-Cola, P&G