COMM832 Internal company communications

Annotation:

ABSTRACT AND OBJECTIVES OF THE COURSE

The course introduces students to the importance of internal organizational communications in achieving common communication goals of organizations. It aims to provide students with knowledge on how to work effectively with internal audiences and build practical skills in defining the internal audience and work with them.

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International Business Communications (in English)

Lecturers:

Assist. Prof. Evelina Christova, PhD
Assoc. Prof. Vladislav Dimitrov, PhD

Course Description:

Competencies:

COMPETENCES

1) know:

What are the specifics of internal communications and how to implement their planning and programming in the context of overall communication objectives of the organizations.

2) can:

To plan strategic communications for internal audiences, set communication goals and objectives and use different tactics to achieve the set targets in terms of internal publics.


Prerequisites:
PRELIMINARY requirements

Students have knowledge and / or skills:

To know the basic principles of PR and communication processes



Types:
Full-time Programmes

Types of Courses:
Lecture

Language of teaching:
English

Topics:

Bibliography:

Smith, Lynn and Maunter, Pamela (2008), Effective Internal Communication (PR In Practice), Kogan Page.

Broom, Glen M. Cutlip and Center (2009) Effective Public Relations, Prentice Hall.

Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York.

Smith, Lyn (2010), Effective Internal Communication, Kogan Page, London.

Goldblatt, Joe (2005) Special Events. John Wiley & Sons.

Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell (2011) Events Management Series. Elsevier Butterworth-Heinemann.

Quirke, Bill. (2008) Making the connections. Using Internal Communications to turn strategy into action. Gower Publishing.

Wright, Mark (2009) Gower Handbook of Internal Communications. Gower Publishing.

Ragusa, Antonio (2010) Internal Communication Management. Ventus Publishing.

Verghese, Aniisu K. (2012) Internal Communications. SAGE Publications.

Assessment:

Presentations

Project