COMM831 Management of communication campaigns

Annotation:

The course "Management of communication campaigns" is designed to provide students with knowledge and skills for planning communication campaigns aimed at creating an information support for an event, cause or policy. Public information campaigns became popular with the affirmation of civil rights and freedom and more organizations conduct similar campaigns aimed at promoting its reputation or support. The basic theories are now applied to online environment and techniques evolved to be applicable online.

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International Business Communications (in English)

Lecturers:

Prof. Desislava Boshnakova, PhD

Course Description:

Competencies:

After completing successfully this course the students will:

1) know:

- What are the elements of a successful communication campaign

- How to plan a communication campaign

- How to manage and execute communication campaign

- How to measure and evaluate communication campaign

2) are capable of:

- valuating communication environment

- Establishing strategies and plans for the execution of communication campaign

- Measuring and evaluating the results and outcomes of communication campaigns.


Prerequisites:
Completed course COMM802

Types:
Full-time Programmes

Types of Courses:
Lecture

Language of teaching:
English

Topics:

Bibliography:

1. Public Communication Campaigns by Ronald E. Rice and Charles K. Atkin

2. Campaign Communication and Political Marketing by Philippe J. Maarek

3. Campaign Planner for Integrated Brand Communications by Shay Sayre

4. How to Win Campaigns: Communications for Change by Chris Rose

5. Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner by Hans-Dieter Klingemann and Andrea Roemmele

6. Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations by Jarol B. Manheim