COMM810 Project: Communication Planning & Management
Annotation:
This course is extracurricular form of learning with interdisciplinary characteristics. Based on lessons learned in the course "Strategic management and communications planning" students need to prepare strategic communication plan of the company or NGO.
Lecturers:
Assoc. Prof. Stoyko Petkov, PhD
Course Description:
Competencies:
SKILLS
After completing successfully this course the students will:
1) know:
The Organizational theories
2) are capable of:
To apply communication models and practices
To implement communication strategies with business goals and objectives
Prerequisites:
Students have to pass successfully the course COMM805 Strategic management and communications planning
Types:
Full-time Programmes
Types of Courses:
Project
Language of teaching:
English
Topics:
- Theoretical approach to communications planning
- Corporate communications and communications management.
- PRACTICAL TRAINING
- DISCUSSION
- PRACTICAL TRAINING
Bibliography:
1. Jones, Gareth, Organizational Theory, Design and Change: International Edition 5th edition, Prentice Hall; (2008)
2. Courtland Bovee and John V. Thill, Business Communication Today (9th Edition), Pearson Education; (2007).
3. Cornelissen, J. Corporate Communication. A Guide to Theory and Practice 2nd edition. Sage Publication: London (2008)
4. Trompenaars, F. and Hampden-Turner, C. (2000) Building Cross-Cultural Competence: How to create Wealth from Conflicting Values
Assessment:
WRITTEN ASSIGNMENT