Master's Programmes - Catalogue 2023/2024 | International Business Communications (in English) | COMM805

COMM805 Strategic management and communications planning

Annotation:

In this course it will be taught communication theory, research and application of models of communication. It will be examined communication strategies at operational, tactical and strategic level concerning the strategic cycle of the organization. Will explore the relationship between environment, structure, target group and communication strategy.

прочети още
To the program courses Schedule VIRTUAL LEARNING
International Business Communications (in English)

Lecturers:

Assoc. Prof. Stoyko Petkov, PhD

Course Description:

Competencies:

After completing successfully this course the students will:

1) know:

o The Foundations of modern communication theories, concepts and models

o The Organizational theories

2) are capable of:

" Exploring, planning and implementing communication programs

" applying communication models and practices

" implementing communication strategies with business goals and objectives


Prerequisites:
Students should have the following knowledge and/or skills:

Knowledge in the field of communications planning



Types:
Full-time Programmes

Types of Courses:
Lecture

Language of teaching:
English

Topics:

  1. Introduction to communication planning LECTURE
  2. Тheoretical approach to communications planning
  3. Fundamentals of business communications.
  4. Intercultural communications.
  5. Corporate communications and communications management.
  6. Identity and reputation.
  7. Determination of audiences in the strategic planning of communications
  8. Planning messages in communications
  9. Communication strategies.
  10. Methods for assessing the management of communications;
  11. Adapting to new communications technologies. Changes in interpersonal communication.
  12. Mass communications and their digitization.
  13. Media and Convergence: International Perspective.
  14. Key elements of online marketing.
  15. Media literacy and ethics.

Bibliography:

1. Jones, Gareth, Organizational Theory, Design and Change: International Edition 5th edition, Prentice Hall; (2008)

2. Courtland Bovee and John V. Thill, Business Communication Today (9th Edition), Pearson Education; (2007).

3. Cornelissen, J. Corporate Communication. A Guide to Theory and Practice 2nd edition. Sage Publication: London (2008)

4. Trompenaars, F. and Hampden-Turner, C. (2000) Building Cross-Cultural Competence: How to create Wealth from Conflicting Values

Assessment:

TWO WRITTEN ASINGMENTS and A PRACTICAL ASSIGNMENT