COMM804 Features of communication in international organizations

Annotation:

ABSTRACT AND OBJECTIVES OF THE COURSE

The course aims to provide students with knowledge about various types of international organizations and their structure, as well as with some main characteristics of communication processes in their work.

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International Business Communications (in English)

Lecturers:

Assist. Prof. Evelina Christova, PhD
Assoc. Prof. Vladislav Dimitrov, PhD

Course Description:

Competencies:

COMPETENCES

1) know:

What are the main types of organizations in international environment and how to conduct the planning of common communication goals.

2) can:

To plan strategic communications in an international environment and diverse organizational structures.


Prerequisites:
PRELIMINARY requirements

Students have knowledge and / or skills:

To know the basic principles of PR and communication processes



Types:
Full-time Programmes

Types of Courses:
Lecture

Language of teaching:
English

Topics:

Bibliography:

Literature

Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698

Clarke L. Caywood. The Handbook of Strategic Public Relations & Integrated Communications. McGraw Hill Professional Book Group, 1997 http://www.duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20-%20Public%20relations.pdf

http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/

Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt

Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York

Smith, Lyn (2010), Effective Internal Communication, Kogan Page, London

Grunig, J.E. ; Dozier, D.M. ; Ehling, W.P. ; Grunig, L.A , Excellence in public relations and communication management, Hillsdale [etc.] : Erlbaum, 1992, http://www.google.bg/books?hl=bg&lr=&id=Bs4ISeYi1qkC&oi=fnd&pg=PR11&ots=S0JiyI3ePa&sig=bAT-OVcj2_sCOJZgRxth5p_I_00&redir_esc=y#v=onepage&q&f=false

Web pages of UN, UNDP, UNCHCR, UNESCO, WorldBank, OSCE, EBRD, Coca-Cola, P&G