COMM803 International context of Communication: Hofstede model
Annotation:
Annotation and course goals:
• Essential problems of globalization are discussed. This imply learning of communication in a cross-cultural context
• Geert Hofsted’s basic conceptions for defining cultures are clarified. It is taken into account Hofstede’s 4 cultural dimensions: power distance; collectivism vs individualism; femininity vs masculinity and uncertainty avoidance
• It is emphasized on the interconnection between thein international communication
Lecturers:
Prof. Tolia Stoitsova, DSc
Course Description:
Competencies:
Competence
Successfully finished the course, students:
1) will know:
• The major problems concerning the process of globalization
• Will understand and know the Hofstede structural model; the definition of his cultural dimensions and the way how to apply the model to a certain culture
2) will have skills:
• To make differentiations between cultures due to the four dimensions in Hofstede
• To use categorical system of Hofstede model to describe their own national culture
• To make comparisons between different cultures
Prerequisites:
Preliminary specifications
Students have to know:
• Student have to finished successfully at least one course in communication in Bachelor program
Types:
Full-time Programmes
Types of Courses:
Lecture
Language of teaching:
English
Topics:
Bibliography:
Bibliography
• Adler, N. (1997). International Dimensions of Organizational Behavior. Wadsworth Publishing Company.
• Gullestrup, H. (2006). Cultural Analysis – Towards Cross-Cultural Understanding. Copenhagen Business School Press.
• Hofstede. G. & Hofstede, J. (2005) Cultures and Organizations: Software for the Mind. McGraw-Hill Companies.
• Kreitner, R. & Kinicki, A. (2012). Organizational Behavior. 9th edition.McGraw-Hill
• Polyak, I. (2004). Cross-Cultural Communication. Perfekt.
• Samovar, L. (2001). Communications between Cultures. Wadsworth. Publishing Company.
• Trompennaars, F. and Hampden-Turner, S. (2006). Riding the Waves of Culture. Understanding Cultural Diversity in Business. Nicholas Brealey Publishing: London
Assessment:
Evaluation during the semester:
Assignments - 50 %
Practical task - 50 %