COMM802 Corporate Reputation Management

Annotation:

The course aims to teach the principles of creating, managing and maintaining the reputation of organizations of all kind. To achieve these goals the course will provide students with knowledge related to the theory and practice of reputation management off and online, will creat knowledge related to basic concepts, theories and methods for measuring and evaluating corporate reputation.

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International Business Communications (in English)

Lecturers:

Prof. Desislava Boshnakova, PhD
Asst. Justin Toms Djadala Maria, PhD

Course Description:

Competencies:

SKILLS

After completing successfully this course the students will:

1) know:

" What is reputation, how we can build, manage and maintain reputation

" Which are the main theories and practices of reputation management

" Who we measure and evaluate reputation capital

2) are capable of:

" Implementing in practice the theories in the field of organizational reputation

" Planning campaigns for creating, managing and maintaining reputation

" Implementing techniques to measure and evaluate reputation


Prerequisites:
Students should have the following knowledge and/or skills:

" Knowledge in the field of Public Relations



Types:
Full-time Programmes

Types of Courses:
Lecture

Language of teaching:
Bulgarian

Topics:

Bibliography:

1. Corporate Reputation and Competitiveness, Rosa Chun, Rui Da Silva, Routledge (November 8, 2002)

2. Strategic Reputation Management: Towards A Company of Good (Lea's Communication), Peter B. Orlik and Pekka Aula, Routledge; 1 edition (April 26, 2008)

3. Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation by Leslie Gaines-Ross, Wiley, January 2008.

4. Reputation Management: The Key to Successful Public Relations and Corporate Communication, John Doorley, Routledge; 2 edition (November 4, 2010)

5. Creating Corporate Reputations, Grahame Dowling, Oxford University Press, USA (June 15, 2002)