COMM801 International Business Environment and Corporative Communications


International Business Environment (IBE) is believed to be essential to the context of the implementation of international business and an important factor in the management of companies, as well as the analysis of large-scale enterprises.

The course includes the study of foreign, international environment in which the companies conduct their business which is the international context in which the companies are located. It is the environment in which the company is incised and what distinguishes the international business environment than other areas of management.

The study of international business environment is believed to be important in businesses because companies essentially held various cross-border operations.

As companies expand in foreign markets in their structural and environmental problems, the degree of risk for them increases.

International business environment is multidimensional - it involves political risks, cultural differences, commercial risks, legal and tax characteristics. Therefore, the course is interdisciplinary and includes issues from different disciplines (eg., Marketing, finance, operations, strategy, organizational behavior, legal framework, culture, tax regime) the theories and methods.

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International Business Communications (in English)


Assoc. Prof. Ninel Nesheva-Kioseva, PhD

Course Description:



o Develop knowledge and skills among students studying the course to analyze foreign communications targeted market

o To enhance the skills of students to evaluate various types of risk in foreign markets.

o To develop thinking in terms of strategies and their effectiveness on a global, international, multinational and transnational communication market.


Successful graduates of the course students:

1) know:

o The main types of international communications markets and core business strategies appropriate for them

o The value chain of the company

o The objectives of the company to an international market (Objectives Porter)

o Localization and profitability of different markets (imperative localization).

o The main international trade and tax regimes

o The main cultural characteristics of users of communications products in global markets.

2) can:

o Understand and analyze communications markets of different types in order to achieve long-term profitability

o To choose an appropriate strategy of the company

o To perform a systematic reduction of the production cost of communications product

o To create an appropriate organization of the company in this market.

Students have knowledge and / or skills:

o Proficiency in English

Full-time Programmes

Types of Courses:

Language of teaching:



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Keywords used to identify dimension


Culture, cultural or culturally, acculturation, multiculture or

multicultural, transculture or transcultural, cross-culture or

cross-cultural, subculture, multiculturalism, unicultural,


Legal systems

legal, law(s), competition law(s), property rights, safety

regulation(s), corruption, patent law(s), property law(s),

payoff(s), civil law, common law

Income profile

income (income inequality, income per capita, per capita

income, income distribution, income elasticity, income group,

high/low/middle-income, premium income, income level, net

income, residual income, income growth), purchasing power

parity or PPP, GDP per capita, GNP per capita

Political risk

political risk, civil unrest, political unrest, turbulence, civil

disturbance, bureaucratic risk(s)

Tax regimes

tax(es), taxation, foreign taxation, tax rate(s), taxexemption,

taxable, after-tax or pre-tax, government revenue



Exchange rate(s), exchange risk, currency risk, currency

variation, currency variability, currency changes, currency

movement(s), currency uncertainty, currency instability,

foreign exchange risk, foreign exchange changes, foreign

exchange movement(s), foreign exchange variation, foreign

exchange variability, foreign exchange instability, foreign

exchange uncertainty, monetary risk, monetary variation,

monetary variability, monetary changes, monetary

uncertainty, monetary movement(s), monetary instability


tariff(s), pre-tariff or post-tariff, quota(s), TRIM, trade related

investment measures, trade policies, investment policy(ies),

investment incentive(s), national treatment, border taxes,

right (non right)of establishment, effective tariff protection,

effective protection, performance requirements.