The programme is taught in English and aims to meet the growing need for professionals in the field of international communications trained in theory and practice to manage independent information structures and to be active in the fields of media, marketing, business, politics and NGOs. The philosophy of the programme is aligned, on the one hand, with the philosophy of NBU, and on the other, with the already adopted training and educational standards in the field of international communications. The main emphasis is on preparing knowledgeable and experienced professionals to work in an international context. The importance of intercultural communications is growing at a rapid pace, following the processes of globalisation. Both private and public organisations need trained professionals who know how to plan, implement and evaluate communication campaigns aimed at different cultural groups and communities. An important aspect of the educational process is the Erasmus+ student mobility. In the second or third semester of their studies, the students are recommended to apply for an Erasmus+ semester at a partner university.