Digital Marketing and Social Media (jointly with York University) (in English)

Short presentation of the programme:

The advent of the Internet fundamentally changed the world of business. Naturally, marketing practices have been radically affected. Companies that implement digital and online tools gain a competitive advantage. This leads to an ever-increasing demand for marketers with up-to-date knowledge of digital skills. The innovative master's degree programme in Digital Marketing and Social Media aims to equip students with such powerful skills. Students develop an analytical approach to all current marketing practices and a critical ability to review, adapt or even transform them.

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Digital Marketing and Social Media (jointly with York University) (in English)
  • Prof. Ivan Boevski, PhD SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business SHEM213 Internship
  • Assist. Prof. Evelina Christova, PhD SHEM201 Public Relations Strategies SHEM203 Project: Public Relations Strategies SHEM214 Digital Marketing Communication SHEM215 Project: Digital Marketing Communication SHEM216 Digital marketing analytics SHEM218 Project: Building Successful Web Presence SHEM220 Project: Digital marketing analytics SHEM252 Building Successful Web Presence
  • Assoc. Prof. Eduard Marinov, PhD SHEM202 Project: Strategic Marketing
  • Assoc. Prof. Kristian Postagian, PhD SHEM200 Strategic Marketing SHEM204 Advertising and Sales Promotion Management SHEM209 Project: Advertising and Sales Promotion Management SHEM219 Social Media Marketing
  • Asst. Prof. Boryana Gigova, PhD SHEM214 Digital Marketing Communication SHEM215 Project: Digital Marketing Communication SHEM216 Digital marketing analytics SHEM219 Social Media Marketing SHEM220 Project: Digital marketing analytics
  • Asst. prof. Dimitar Trendafilov, PhD SHEM200 Strategic Marketing SHEM202 Project: Strategic Marketing SHEM213 Internship SHEM217 Project: Online Consumer Behaviour SHEM250 Online Consumer Behaviour
  • Asst. Prof. Krasimir Kostenarov, PhD SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business
  • Dr. Alexandros Kapoulas SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business
  • Dr. Ana Cruz SHEM201 Public Relations Strategies SHEM204 Advertising and Sales Promotion Management
  • Dr. Dimitrios Nikolaidis SHEM201 Public Relations Strategies
  • Christos Liassides SHEM202 Project: Strategic Marketing