The advent of the Internet fundamentally changed the world of business. Naturally, marketing practices have been radically affected. Companies that implement digital and online tools gain a competitive advantage. This leads to an ever-increasing demand for marketers with up-to-date knowledge of digital skills. The innovative master's degree programme in Digital Marketing and Social Media aims to equip students with such powerful skills. Students develop an analytical approach to all current marketing practices and a critical ability to review, adapt or even transform them.