The MSc in Marketing, Advertising and Public Relations is designed to provide students with an integrated and strategic view of marketing. The main objective of the programme is to develop effective marketing, brand and advertising professionals with knowledge and understanding of the various forms of marketing communications, including a range of technical, personal and conceptual skills that will enhance their future career opportunities in this field.

The core values that underpin this programme and differentiate it from traditional master's programmes in marketing are the integrative approach, the consideration of new marketing realities and the creation of competence in a balanced mix of marketing skills at an expert level.