Brand Management (in English)
Short presentation of the programme:
The programme offers a project-based method of training. It is focused on a wide range of disciplines, professional skills and research methods that prepare for the various responsibilities of a brand manager and other positions in the world of brands. The programme curriculum covers some of the major areas of study, namely 1) marketing theory; 2) training on the creative side of branding: brand building; online branding; luxury branding; 3) courses focused on the economic strategies, international business trends and market research; 4) theory, practices and lab researches of brands; 5) weekly seminar with visiting business and marketing practitioners: students meet professionals working in the field of brand management, marketing and advertising; 6) integrated marketing communications: event management, public relations, management of the advertising process; 7) the recent trends in semiotic, ethnographic and sociological approaches to research brands and corporate communication at large. The instruction in the programme relies on the consistent use of the e-learning environment Moodle. It is a full-time study programme, however Moodle adds to the flexibility of student attendance at training sessions and exams. The programme has a well-developed preparatory module for graduates in professional areas different from Marketing, Advertising and Brand Building. It offers an additional semester to holders of professional bachelor’s degree (180 ECTS) in the professional area of Economics and Marketing.
Major and professional qualification:
Qualification: master in Brand Management
Practical training courses:
The program includes practices and training in international companies, organizations, and advertising agencies where the students could find job opportunities after graduation.
With the sector program Erasmus+, with bilateral agreements between NBU and foreign universities.
Graduate Student Competencies:
The graduated students:
- will have theoretical knowledge about the main principals of brand management, marketing and the related creative, research and management activities;
- will have practical skills to create and develop international brands;
- will be able to do a critical evaluation of the international market and will be well prepared on the matter of the intellectual property aspects of branding;
- will have knowledge about business communication in written and verbal form in English;
- will be able to analyze markets using the lifestyle and psychographic approaches and conceive appropriate communicative strategies to reach the audience.
Collection of specific number of credits; master thesis defense or state exam.
Occupation and possible positions:
The graduates of the MA in Brand Management are qualified to work as (junior) brand managers, marketing experts on different levels in multinational companies; brand and communication consultants; in marketing/brand research agencies; in advertising agencies; in NGOs and political formations which adopt marketing tools for promotion of their goals.
South-East European Center for Semiotic