ELCB705 Креативно мислене


Creative thinking is much more than random ideas that come and go. It can be a successful model of management in business and all areas of life to move the world forward. Change, which is the only constant in life, forces us to be able to think creatively in order to find new ways to solve old and new problems. Creative thinking is a skill that anyone can develop and apply. The course aims to introduce students with the principles of creative thinking, the techniques to stimulate creative thinking and create conditions for the application of these techniques to different situations in work and life.

прочети още
Английски език и професионална комуникация (Съвместна програма с университета Йорк)


проф. Десислава Бошнакова  д-р

Описание на курса:


At the end of the course, students will know:

- Basic principles of creative thinking

- Leading techniques for stimulating creative thinking

- Theories of creative thinking of leading names in the field

At the end of the course, student will be able to:

- Apply creative thinking techniques to their work and life

- Train their mind to find creative solutions

- Develop their ability to think creatively throughout life

Предварителни изисквания:
Students to have be:

- Curious

Ready to step out of their comfort zone

Ready to learn

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. Introduction to the principles of creative thinking
  2. The value of creative thinking for success
  3. What is an idea? A Technique for Producing Ideas
  4. Edward De Bono and the Lateral thinking
  5. How to use the technique “Random words”
  6. How to use the technique “Brainstorming"
  7. How to use the technique “Collage"
  8. How to create The Medici Effect
  9. How to use the technique "Change of expectations”
  10. How to use the technique TRIZ: The theory of inventive problem solving
  11. How to use the technique SCAMPER
  12. Preparing a fitness program for the mind
  13. Celebrating Creative thinking
  14. Do schools kill creativity? - sir Ken Robinson and his ideas about creativity
  15. The future of creative thinking in a digital environment

Литература по темите:

Johansson, Frans, The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation, New York: Harvard Business Review Press, 2017

Robinson, Ken, with Lou Aronica, The Element: How Finding Your Passion Changes Everything, New York: Penguin, 2009

Young, James Webb, A Technique for Producing Ideas, New York: NTC Business Books, 1944