ELCB403 Умения за писане в различни медийни формати
Анотация:
The course aims to:
• Acquaint students with the way messages should be adapted across different media;
• Teach students to analyse their audience and the communication channel they choose in order to determine the style they will adopt;
• Help students experience the writing format both in traditional media such as press releases, advertising, news, as well as the new media such as social media;
• Discuss basic media writing techniques along with writing on the web (tweets, stories, use of multimedia, blogs).
Преподавател(и):
преп. Андрей Андреев
Описание на курса:
Компетенции:
Students who have graduated the course will be able to:
• Analyse the audience and the communication channel used in a particular piece of writing;
• Identify stylistic differences according to the target audience and the media of writing;
• Choose an appropriate writing style according to the above criteria;
• Produce, with help of different writing projects, a variety of texts typically featured in both the traditional media and the new online media.
Предварителни изисквания:
Students should have a sufficiently high command of the English language (B2/C1 according to the Common European Framework), and an interest in being exposed to different writing styles according to the chose media.
Форми на провеждане:
Редовен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
- Discussing the ways messages are adapted across different media.
- Analysing the target audience and audience needs and expectations.
- Writing in the traditional media (press releases and news reports)
- Writing in the traditional media (advertising materials)
- Writing on the web (web pages, tweets, stories, blogs)
- Setting up students’ writing projects guidelines, dos and don’ts.
- Discussing and evaluating students’ writing projects.
Литература по темите:
Defazio, J., Jones, J. Tennant, F. & Hook, S.A. Academic literacy: The importance and impact of writing across the curriculum – a case study. Journal of the Scholarship of Teaching and Learning, Vol. 10, No. 2, June 2010, pp. 34 – 47.
Branyon, D. Writing across media: A hands-on exploration of new literacies, 2019. Available at: www.teachinghub.as.ua.edu
Bunton, K., Neuzil, M. Writing across the media. Gloucester: Bedford Books, 1999.
Colley, K.L. Tweet Success: Writing across media and social media effectively, 2012. Available at: www.slideshare.net/klcolley