Преподавател(и):

доц. Евелина Христова  д-р

Описание на курса:

Компетенции:

The students will be able to plan and design an PR campaign
Предварителни изисквания:
Introduction to communication course

Форми на провеждане:
Редовен

Учебни форми:
Проект

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

1. PR PLANING
2. Setting Aims and objectives
3. EVALUATION IN PR

Литература по темите:

1. Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698

2. Moi Ali, Practical Marketing and Public Relations for the Small Business, Kogan Page, 2002

3. Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York

4. Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt

5. Events Management (Events Management S.) by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell.