ELCB305 Междукултурно общуване


In the 21st century, it is even more imperative to learn to respect and communicate to other cultures. Intercultural communication is the study of communication patterns and norms of diverse groups. This unit is designed to examine how cultures and social groups use communication in different ways. The communication variables such as barriers, stereotypes and prejudices, non-verbal and verbal communication are explored. Cultural values are discussed through a series of case studies related to traditions, beliefs and identities.

The main goal of the course is to deepen students' knowledge of the main intercultural aspects that must be taken into account in the communication process. Knowledge in the field of intercultural communication makes it possible to take into account the differences in background knowledge when communicating in different languages and to look for appropriate strategies and correspondences. The course focuses on various aspects of intercultural and interlingual pragmatics, examines intercultural transfer in communication, provides a framework through which to effectively interpret different cultural features and ways of expression

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Английски език и професионална комуникация (Съвместна програма с университета Йорк)


проф. Дияна Янкова  д.н.

Описание на курса:


Successful students:

1) know:

• basic concepts of intercultural communication as a complex of intercultural relations and knowledge of the target language;

• knowledge of the differences between traditions, social groups and practices in one's own and that of the culture-goal;

• how to organize and analyze in the field of intercultural communication

2) may:

• to interpret the other culture and to interact with its representatives;

• to acquire new knowledge about other cultures and to critically evaluate the differences in relation to their own;

• to apply methodology in the field of intercultural communication in their own research

Предварителни изисквания:

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

  1. Intercultural pragmatics. Basic concepts.
  2. Speech acts in different cultures and languages
  3. Differences in beliefs and values and their linguistic expression.
  4. Richard Lewis’s model. Criticism.
  5. Hofstede’s model. Criticism.
  6. Asserting a position.
  7. Directness / familiarity
  8. Closeness, informality
  9. Harmony, sincerity
  10. Differences in the attitude to emotions
  11. Illocution effects in different cultures
  12. Intercultural communication skills
  13. Analysis of situated cases to identify sources of intercultural misunderstanding

Литература по темите:

Asante, M., Miike, Y., & Yin, J. (Eds). (2008). The Global Intercultural Communication

Reader. New York: Routledge.

Chen, G., & Starosta, W. (1998). Foundations of Intercultural Communication. London:

Allyn and Bacon.

Gannon, M. (2004). Understanding Global Cultures: Metaphorical Journeys Through 28

Nations, Clusters of Nations, and Continents. London: Sage Publications.

Holliday, A., Hyde, M. & Kullman, J. (2004). Intercultural Communication: An

Advanced Resource Book. London: Routledge.

Jandt, F. (2004). An Introduction to Intercultural Communication: Identities in a Global

Community (4th edition). London: SAGE Publications.

Klopf, D. & McCroskey, J. (2007). Intercultural Communication Encounters. New York:


Shaules, J. (2007). Deep Culture: The Hidden Challenges of Global Living. Toronto:

Multilingual Matters.

Wierzbicka, A. (2006). English: Meaning and Culture. New York: Oxford University