MHRE413 Иновации и креативност в организацията
• Understanding what innovation is and the difference with creativity
• Understanding the differences between continuous, dynamic and revolutionary (one-off) innovations
• Tracking Changes in Customers' Value and Identifying Major Issues
• Assess how customer and competitor monitoring can lead to the development of innovative ideas for products and services
• Knowing the overall product development process - from conceptual testing to the test market.
• Better reflect on the difference between managing the business cycle and managing innovation projects aimed at introducing successful innovation
• Understanding why skills and competencies related to problem solving, project management and change are so important to innovation in organizations
• Analyzing how innovative the organization's leadership and organizational culture is and assessing their role in the creative climate
гл. ас. Мария Тумбева д-р
Милена Михайлова д-р
Описание на курса:
Students who successfully complete the course:
• What they understand under the term "innovation" and creativity
• Describe the conditions in an organization that encourage or inhibit innovation
• What actions managers can take to remove barriers to innovation and promote it
• How to evaluate the individual steps in the process of solving complex problems as well as to realize the need for error analysis and how to learn successfully from them
• The overall project management scheme and critical competencies
Upon successful completion of the course students should be able:
• Contribute to more effective promotion of innovation in their own organization
• To distinguish routine operational activities aimed at maintaining the status quo in the organization by innovative activities aimed at a qualitative leap in the organization's activities
• Better assess the difference between managing the business cycle and managing innovation projects aimed at introducing successful innovation
• Apply a variety of problem-solving techniques and tools in the context of projects and change management
• Analyze and evaluate how innovative the organization's leadership and organizational culture are and assess their role in the creative climate
• Use methodological guidance on what can be done to increase the innovativeness of organizational culture, taking into account the results of research
Students should have knowledge and/ or skills in:
• English reading/ writing skills
• Computer skills (text-processing, worksheets, Internet and e-mail).
Форми на провеждане:
Език, на който се води курса:
Теми, които се разглеждат в курса:
Литература по темите:
Bancheva, Е. (2017) Managing innovations, NBU. Learning book.
Abernathy, W. and K. Clark (1988) Innovation: mapping the winds of creative destruction, in M. Tushman and W. Moore (eds) Readings in the Management of Innovation, Ballinger, 55-78.
Adair, J. (1990) Challenge of Innovation, Talbot Adair Press
Amabile, T.M. and N.D. Gryskiewicz (1989) The creative environment scales: work environment inventory, Creativity Research Journal, vol. 2, 231-53
Barker, A. (2002) The alchemy of innovation, Spiro Press
Barker, J. (2002) Future edge, William Morrow and Co
Bessant, J. and M. Grunt (1985) Management and manifacturing innovation in the UnitedKingdom and West Germany, Gower
Burgelman, R. and L. Sayles (1986) Inside corporate innovation, Free Press
Checkland, P. (1989) Soft systems methodology, Human Systems Management 8: 273-89
Child, J. (1988) Organisation: A guide to problems and practice, Harper & Row
Cordey-Hayes, M., P. Trott and M. Gilbert (1997) Knowledge assimilation and learningorganisations, in Butler, J. and A. Piccaluga (eds) Knowledge, technology and innovative organisations, Guerini E. Associati
Couger, J.D. (1996) Creativity and innovation, Boyd & Fraser Publishing Company
Daft, R. (1986) Bureaucratic versus non-bureaucratic structures and the process of innovation and change, in Bacharach, S. (ed) Research in Sociology of Organisations, JAI.
Drucker, P. (1985) Innovation and Entrepreneurship, Heinemann
Freeman, C. (1982) Economics of industrial innovation, Frances Printer
Gomulca, S. (1990) The theory of technological change and economic growth, Routledge
Hinton, M. and P. Trott (1996) The changing nature of of R&D: the role of reputation inorganisational choice. R&D Management 22: 4.
Каnter, R. (1985) The change masters, Unwin
Kimberly, J. (1981) Managerial innovation, in P. Nystrom and W. Starbuck (eds) Handbook of organisational design, Oxford Univ. Press
Knight, K. (1967) A descriptive model in the intra-firm innovation process, Journal of Business 40: 284-97
Miller, W. (1989) Creativity: The eight master keys to discover, Unlock your creative potential, Pleasanton
Mohr, L. (1969) Determinants of innovation, American Political Science review 63: 111-26
Newell, A., J.C. Show and H.A. Simon (1962) The process of creative thinking, in H.E.Gruber, G.Terrel and M. Werthaeimer, Contemporary approaches to creative thinking, Atherton Press, 65-66
Nystrom, K. (1979) Creativity and innovation, John Wiley
Osborne, S. and K. Brown (2005) Managing change and innovation in public service organisations, Routledge
Peters, T. (1988) Thriving on Chaos, Macmillan
Porter, M. (1985) Competitive advantage, Free Press
Robert, M. and A. Weiss (1988) The innovation formula, Ballinger
Rogers, E. and F. Shoemaker (1971) Communication of innovation, Free Press
Slevin, D.P. and J.G. Covin (1990) Juggling entrepreneurial style and organisational structure: How to get your act together, Sloan Management Review, Winter, 43-53.
Souder, W.E. (1987) Managing new product innovations, Lexington Books.
Средства за оценяване:
Assessment forms On-going Combined Final exam
Written assignment 50% 50% 50 %
Practical assignment 50% 50% 50%
Additional pre-conditions for forming the final score:
The student can automatically get rid of the continuous assessment tests, if he/she has positive results of the written assignments during the semester and participate in a workshop or fulfill practical tasks (project) during the semester passed through the platform Moodle of NBU.
The evaluation of the students is going through a complex assignment - a written assignment and practical coursework delivered in MOODLE of NBU until the day of the exam in the session. The relative weight of the two components is 50:50.