Lecturers:

Asst. prof. Rositsa Nakova, PhD
Prof. Ivan Boevski, PhD

Course Description:

Competencies:

Students who complete this course:

1) will know:

- what everyday tasks are available in the company marketing departments

- what campaigns the company needs

- how to collaborate with internal and external partners

2) will be able to:

- fulfull different tasks in digital marketing

- manage online image of a given company

- organize campaigns and online based platforms

- particilate actively and successfully in team work.

Prerequisites:


Types:
Full-time Programmes

Types of Courses:
Internship

Language of teaching:
English

Topics:

1. List of tasks for the internship (requirements, forms) and regular meetings during the execution
2. Report preparation
3. Internship

Bibliography:

1.Johnson, G. and K. Scholes. 1999. Exploring Corporate Strategy. Prentice Hall Europe. London. 560 pp. ↵

2.Kotler, P. 2000. Marketing Management, The Millennium Edition. Prentice-Hall International, Inc. London. ↵

3.Porter, M.E. 1980. Competitive Strategy, Techniques for Analyzing Industries and Competitors. The Free Press. New York, New York. ↵

4.Webster, F. E. Jr. 1991 Industrial Marketing Strategy. Third Edition. John Wiley & Sons, Inc. New York, New York. ↵

5.Zack, M.H. 1999. Developing a Knowledge Strategy. California Management Review. 41(3):125-145. ↵

6.Bassie, L.J. 1997. Harnessing the Power of Intellectual Capital. Training and Development. 51(12):25-30. ↵

7.Mayo, A. 1998. Memory Bankers. People Management. 4(2):34-8. ↵

8.Davenport, T.H. and L. Prusak. 1998. Working Knowledge, How Organizations Manage What They Know. Harvard Business School Press. Boston, Massachusetts. 198 pp. ↵

9.Zack, M.H. 1999. Developing a Knowledge Strategy. California Management Review. 41(3):125-145. ↵

10.Maddala & Miller 1989. Microeconomics, Theory and Applications. International Edition. 634 pp ↵

11.Jaakko Pöyry Consulting Oyj. 2000. World paper markets up to 2005. Jaakko Pöyry Consulting Oyj. Report Brochure. 5 pp ↵