COMM829 Проект: Интегрирани маркетингови комуникации
Анотация:
The course introduces students to the importance of internal and external organizational communications to achieve common communication goals of organizations. It aims to provide students with knowledge on how to work effectively with internal audiences and build practical skills in defining the internal audience and work with them within the strategic integrated marketing communications.
Преподавател(и):
доц. Евелина Христова д-р
Описание на курса:
Компетенции:
After completing successfully this course the students will:
1) know:
What are the specifics of internal and external communications and how to implement their planning and programming in the context of overall communication objectives of the organizations
2) are capable of:
To plan strategic communications to internal and external audiences, set communication goals and objectives and use different tactics to achieve the set targets in terms of internal
Предварителни изисквания:
To know the basic principles of PR and communication processes
Форми на провеждане:
Редовен
Учебни форми:
Проект
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
Литература по темите:
1. Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698
2. Thomas L. Harris. Value-Added Public Relations: the secret weapon of integrated marketing, ?NTC Business Books, 1998
3. Clarke L. Caywood. The Handbook of Strategic Public Relations & Integrated Communications. McGraw Hill Professional Book Group, 1997 http://www.duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20-%20Public%20relations.pdf
4. Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt
5. Events Management (Events Management S.) by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell.
Средства за оценяване:
WRITTEN ASIGNMENT