COMM824 Интегрирани маркетингови комуникации
Анотация:
ABSTRACT AND OBJECTIVES OF THE COURSE
The course introduces students with the concept of integrated marketing communications in achieving common communication goals of organizations. It aims to provide students with knowledge on how to work successfully with various communication tools and build practical skills in planning integrated communication efforts.
Преподавател(и):
доц. Евелина Христова д-р
Описание на курса:
Компетенции:
COMPETENCES
1) know:
What are the specifics of integrated marketing communications and how to implement their planning and programming in the context of the overall goals and objectives of the organization.
2) can:
Plan strategic communication through various tools and techniques to put communication goals and objectives and use different tactics to achieve objectives.
Предварителни изисквания:
PRELIMINARY requirements
Students have knowledge and / or skills:
To know the basic principles of PR and communication processes
Форми на провеждане:
Редовен
Учебни форми:
Лекция
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
Литература по темите:
Literature
Thomas L. Harris. Value-Added Public Relations: the secret weapon of integrated marketing, ?NTC Business Books, 1998
Broom, Glen M. Cutlip and Center's Effective Public Relations, Prentice Hall, 2009, ISBN-10: 0136029698
Pickton, David and Broderick, Amanda, Prentice Hall, http://sutlib2.sut.ac.th/sut_contents/H72683.pdf
Clarke L. Caywood. The Handbook of Strategic Public Relations & Integrated Communications. McGraw Hill Professional Book Group, 1997 http://www.duhoc-online.net/modfnet/Librarian/eBooks/Eco/Mic/Marketing/Summary/Summary%20-%20Public%20relations.pdf
http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/
http://uts.cc.utexas.edu/~tecas/syllabi2/adv391kfall2002/readings/JARSchultz.pdf
Moi Ali, Practical Marketing and Public Relations for the Small Business, Kogan Page, 2002
Holtz, Shel (2004), Corporate conversations. A guide to crafting Effective and Appropriate Internal Communications. Amacom Publishing, New York
Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt
Events Management (Events Management S.) by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell.
Средства за оценяване:
Presentations
Project