Преподавател(и):

проф. Десислава Бошнакова  д-р

Описание на курса:

Компетенции:

After completing successfully this course the students will:

1) know:

" How to plan and implement special events with fixed communication goals.

" How to organize, coordinate and manage special events for effective communication with different stakeholders

" How to evaluate different levels of special events effectiveness according to organizational and communicational goals.

2) are capable of:

" Implementing in practice well-known methods and techniques for special event management as communication channel with different publics

" Organizing special events in support of the marketing communication of companies

" Organize sustainable events in support of causes, ideas and policies, which communicate the goals of the organizations.

Предварителни изисквания:
None

Форми на провеждане:
Редовен

Учебни форми:
Лекция

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

1. Introduction to Global event management and models in practice
2. Research of communication need and opportunities of special events
3. Planning - goals and objectives - for communication through special events
4. Strategies for communication with different publics
5. Identification of special communication need of the event's guests
6. Communicating organizational goals during the event
7. Integrated marketing communication in the field of special events
8. Effective event sponsorship. Analysis of international and national practice. Approaches to sponsors.
9. Special events and Internet
10. Special events and social media
11. The role of technology in modern event management - review of the most used technologies and their role for achieving the event goals
12. Technologies for effective communication through special events and feedback
13. Moral, laws and ethics in event management - code of ethics and professional standards
14. Measuring and evaluation of special events - different methods and practices
15. Best case studies from the international practice in the field of special events

Литература по темите:

1. Allen, Judy, Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, Wiley; 2nd edition, 2008

2. Boshnakova, Dessislava, Joe Goldblatt and Seungwon "Shawn" Lee, The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation, Apple Press, 2016

3. Bowdin, Glenn, and Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell, Events Management (Events Management S.), Routledge, 2012 .

4. Goldblatt, Joe Jeff, Dollars & Events: How to Succeed in the Special Events Business, Wiley, 1999

5. Matthews, Doug, Special Event Production: The process, Routledge, 2011

6. Silvers, Julia Rutherford, Professional Event Coordination, Wiley; 2 edition, 2012

7. specialevents.com