SEMM737 Проект: Употреби на еротиката в брандинга
Анотация:
COURSE ANNOTATION AND AIMS:
• Erotic appeals in advertising from different perspectives - physiological, psychoanalytical terms of different consumer groups (male, female, alternative-sexual), intercultural Aspic sexuality.
• The sign systems in sexualized ads - the symbolism of the human body, clothes, colors, hair, tattoos and so on.
OBJECTIVES OF THE COURSE
• To achieve knowledge and skills in basic perspectives on the use of erotic appeals in advertising.
• Ability to analyze ads using erotic appeals.
• Skills Assessment sign systems used in eroticized ads.
Преподавател(и):
доц. Албена Павлова д-р
Описание на курса:
Компетенции:
SKILLS
After completing successfully this course the students will:
1) know:
• different perspectives of using erotic appeals in advertising;
• different sign systems used in sexualized ads;
2) are capable of:
• analyze advertising appeals related to erotica, from different perspectives;
• to evaluate sexual appeals according to different consumer groups;
• use sexual appeals in preparing advertisements.
Предварителни изисквания:
Форми на провеждане:
Редовен
Учебни форми:
Проект
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
- Topic I. Erotic appeals and place of eroticism in advertising. II. Eroticism in advertising - a physiological point of view. III. Psychological school sexuality. IV. Sexuality according to different social groups. 1. Sexuality depending on female and male user groups 2. Sexuality depending on alternative-sexual consumer groups 3. Intercultural Aspen sexuality V. Sign systems in sexualized ads. 1. Symbolic systems of human body - basic types of sexual characters to male and female body 2. Sign system clothes. 3. Symbolic systems of tattoos. 4. Hair as a sign system 5. The space in terms of sexuality 6. Signs color system
Литература по темите:
Bouhdiba, A., Sexuality in Islam, Routledge & Kegan Paul, London, 1985
Caplan, P., The Cultural Construction of Sexuality, Tavistok, London, 1987
Colomina, Beatriz. Sexuality & Space (Princeton Papers on Architecture). Princeton Architectural Press, NY, 1992
Conway, Patricia. Diana Agrest. Leslie Kanes Weisman. The Sex of Architecture, Harry N. Abrams, Inc., 1996
de Vries, Arthur. Elsevier's Dictionary of Symbols and Imagery: In English (With Definitions), 2004
Dutton, K. R., The Perfectible Body. The Western Ideal of Male Physical Development. N.Y.: Continuum. 1995
Foucault, M., The History of Sexuality: An Introduktion, Penguin, Harmondsworth, 1990
Hemingson, Vince. Tattoo design directory. NY, Chartwell Books, 2009
Jewler, J., B. Drewniany, Creative Strategy in Advertising. Wadsworth, 2001
Liungman, Carl G., Dictionary of Symbols. 1998
Mella, Dorothee. Language of Color. Warner books, 1988