Преподавател(и):

гл. ас. Стефания Темелкова  д-р
 Силвана Миленова  

Описание на курса:

Компетенции:

Students who complete this course:

1) will know:

the essence of event management - how to prepare and implement an event

how to work with event professionals/agencies and event suppliers

2) will be able to:

to use events as a tool in brand management strategy

Предварителни изисквания:
• No preliminary requirements

Форми на провеждане:
Редовен

Учебни форми:
Лекция

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

1. The Essence of Event Management
2. Steps in Event Planning
3. Main Types of Event Vendors and Suppliers
4. Main Types of Events
5. The Basics of Designing and Facilitating Meetings
6. Sustainable Event Management
7. Organizing Events on a Zero Budget
8. The Wow Factor in Events
9. Event Technology
10. Generating Buzz for an Event
11. Measuring the ROI of Your Event
12. Event Trends
13. How to work with event professionals/agencies and event suppliers
14. Discussion
15. Discussion
16. Самостоятелна работа

Литература по темите:

Dowson, R., Albert, B., Lomax, D. (2022) Event Planning and Management: Principles, Planning and Practice

Shone, A., & Parry, B. (2019). Successful event management: a practical handbook.

Allen, J., O'toole, W., Harris, R., & McDonnell, I. (2011). Festival and special event management. John Wiley & Sons Incorporated.

Van der Vijver, Mike & De Groot, Eric; Into the Heart of Meetings: Basic Principles of Meeting Design, 2013

Goldblatt, Joe; The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation

Allen, Judy Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, 2000

Catherwood, Dwight W.; Van Kirk, Richard L.; The Complete Guide to Special Event Management, 2007

Goldblatt, Joe; Special Events: The Roots and Wings of Celebration (The Wiley Event Management Series)