Магистърски програми - Каталог 2022/2023 | Международни бизнес комуникации (на английски език) | COMM831

COMM831 Управление на комуникационни кампании

Анотация:

The course "Management of communication campaigns" is designed to provide students with knowledge and skills for planning communication campaigns aimed at creating an information support for an event, cause or policy. Public information campaigns became popular with the affirmation of civil rights and freedom and more organizations conduct similar campaigns aimed at promoting its reputation or support. The basic theories are now applied to online environment and techniques evolved to be applicable online.

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Към курсовете на програмата График Виртуално обучение
Международни бизнес комуникации (на английски език)

Преподавател(и):

проф. Десислава Бошнакова  д-р

Описание на курса:

Компетенции:

After completing successfully this course the students will:

1) know:

- What are the elements of a successful communication campaign

- How to plan a communication campaign

- How to manage and execute communication campaign

- How to measure and evaluate communication campaign

2) are capable of:

- valuating communication environment

- Establishing strategies and plans for the execution of communication campaign

- Measuring and evaluating the results and outcomes of communication campaigns.


Предварителни изисквания:
Completed course COMM802

Форми на провеждане:
Редовен

Учебни форми:
Лекция

Език, на който се води курса:
Английски

Теми, които се разглеждат в курса:

  1. Introduction to the course - The place of public information campaigns in the world in the 21st century
  2. Theory and practice of public information campaigns
  3. Planning of public information campaigns
  4. Evaluation of public information campaigns
  5. Analysis of local public information campaigns in the last year
  6. Efficiency and effects of public information campaigns
  7. Making meaning in the messages in public information campaigns
  8. Prepare a plan for public information campaign
  9. Presentation of public information campaigns
  10. Public information campaigns in social networks and media
  11. Analysis of examples from world practice
  12. The state of public awareness campaigns in EU
  13. Modern public information campaigns - with a twist of fun and education
  14. Strategic partnership and public awareness campaigns
  15. The future of public information campaigns in 21st century

Литература по темите:

1. Public Communication Campaigns by Ronald E. Rice and Charles K. Atkin

2. Campaign Communication and Political Marketing by Philippe J. Maarek

3. Campaign Planner for Integrated Brand Communications by Shay Sayre

4. How to Win Campaigns: Communications for Change by Chris Rose

5. Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner by Hans-Dieter Klingemann and Andrea Roemmele

6. Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations by Jarol B. Manheim