SEMM705 The institution of online communication


In the last fifteen years the Internet has gone from marginal to full communication environment. The way we communicate online has been attracting attention of researchers from a number of fields. This course aims to inform students with recent developments.

The most flexible approach to analyzing and understanding of online communications is applied in the course - the process of the transformation of online communication into an institution(s).

The course aims to introduce students to basic concepts of modern online communication, how to create appropriate content for Internet communication, consistent with the addressee and the medium through which they communicate, and how to analyze and edit content online.

прочети още
Бранд мениджмънт (на английски език)


ас. Георги Цонев  

Описание на курса:


The students successfully passed the course know the current scientific understanding of the nature of Internet communication and are able to apply a wide range of strategies for analysis and can independently select the adequate ones according to the type and nature of the analyzed material.

Предварителни изисквания:
• English B2 or higher,

• basic computer skills.

Форми на провеждане:

Учебни форми:

Език, на който се води курса:

Теми, които се разглеждат в курса:

Литература по темите:

Agger, B., Oversharing: Presentations of Self in the Internet Age (Framing 21st Century Social Issues), 2012, Routledge

Boyd, D. M., & Ellison, N. B. (2007), Social network sites: Definition, history, and scholarship, In: Journal of Computer-Mediated Communication, vol.13, article 11, Indiana University Press.

Jakobson R., "Closing Statement: Linguistics and Poetics," in Style in Language (ed. Thomas Sebeok), 1960

Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39(1), 61—72

Standage, T. Writins on the Wall: Social Media - The First 2,000 years

Kaplan, A. M., & Haenlein - M. Users of the world, unite!

Kaplan, A., M. Haenlein - Social media: back to the roots and back to the future

DiNucci, D. - Fragmented Future.

J. v. Dijk - The Culture of Connectivity

Средства за оценяване:

Final grade can be formed by continuous assessment during the semester (by reaching 100% of the final grade) – the students choose 2 out of 3 assessments – case study (50% of the final grade), discussion (50% of the final grade), or a project (50% of the final grade).

If a student doesn’t reach 100% of the final grade, he/she should do a case study (50% of the final grade) or a project (50% of the final grade) during the finals’ session.