COMM810 Проект: Комуникационно планиране и мениджмънт
Анотация:
This course is extracurricular form of learning with interdisciplinary characteristics. Based on lessons learned in the course "Strategic management and communications planning" students need to prepare strategic communication plan of the company or NGO.
Преподавател(и):
доц. Стойко Петков д-р
Описание на курса:
Компетенции:
SKILLS
After completing successfully this course the students will:
1) know:
The Organizational theories
2) are capable of:
To apply communication models and practices
To implement communication strategies with business goals and objectives
Предварителни изисквания:
Students have to pass successfully the course COMM805 Strategic management and communications planning
Форми на провеждане:
Редовен
Учебни форми:
Проект
Език, на който се води курса:
Английски
Теми, които се разглеждат в курса:
- Theoretical approach to communications planning
- Corporate communications and communications management.
- PRACTICAL TRAINING
- DISCUSSION
- PRACTICAL TRAINING
Литература по темите:
1. Jones, Gareth, Organizational Theory, Design and Change: International Edition 5th edition, Prentice Hall; (2008)
2. Courtland Bovee and John V. Thill, Business Communication Today (9th Edition), Pearson Education; (2007).
3. Cornelissen, J. Corporate Communication. A Guide to Theory and Practice 2nd edition. Sage Publication: London (2008)
4. Trompenaars, F. and Hampden-Turner, C. (2000) Building Cross-Cultural Competence: How to create Wealth from Conflicting Values
Средства за оценяване:
WRITTEN ASSIGNMENT