Digital Marketing and Social Media (Joint programme with The University of York)

Short presentation of the programme:

Digital marketing channels have moved to the forefront of global marketing communications, creating a high industry demand for professionals with specialised skills. The MA in Digital Marketing and Social Media focuses on digital marketing and social media communications channels within a strategic marketing context. Apart from providing core knowledge in strategic marketing, advertising and sales and on-line consumer behaviour, the students will acquire specialist knowledge and skills.

The programme is aimed primarily at young graduates with or without a related degree and at young marketing professionals wishing to improve their skills and professional qualifications in digital and social media.

• Degree from one of the world’s top 100 universities, the University of York.

• Opportunities for placements and internships, in companies and organizations within the sector of banking and finance, assisting students to embark their career while studying.

• Use of on-line trading simulators helping students to put theory into practice.

• Students are exposed to different types of financial assets, markets and institutions and appreciate various schools of analysis.

• Expert teaching team, comprised of seasoned academics and industry experts with experience in banking and finance.

• Graduates may pursue careers in corporate finance, financial planning, investment banking, investment consulting, private banking and many more.

• Specialised programme of studies focusing on latest theory and practical applications of the finance industry.

• A pathway to a successful career in Europe and abroad.

прочети още
Digital Marketing and Social Media (Joint programme with The University of York)
  • Assoc. prof. Ivan Boevski SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business SHEM213 Internship
  • Assist. Prof. Evelina Christova, PhD SHEM201 Public Relations Strategies SHEM203 Project: Public Relations Strategies SHEM214 Digital Marketing Communication SHEM215 Project: Digital Marketing Communication SHEM216 Digital marketing analytics SHEM218 Project: Building Successful Web Presence SHEM220 Project: Digital marketing analytics SHEM252 Building Successful Web Presence
  • Assist. prof. Eduard Marinov, PhD SHEM202 Project: Strategic Marketing
  • Assoc. prof. Kristian Postagian, PhD SHEM200 Strategic Marketing SHEM204 Advertising and Sales Promotion Management SHEM209 Project: Advertising and Sales Promotion Management SHEM219 Social Media Marketing
  • Assist. prof. Boryana Gigova, PhD SHEM214 Digital Marketing Communication SHEM215 Project: Digital Marketing Communication SHEM216 Digital marketing analytics SHEM219 Social Media Marketing SHEM220 Project: Digital marketing analytics
  • Assist. prof. Dimitar Trendafilov, PhD SHEM200 Strategic Marketing SHEM202 Project: Strategic Marketing SHEM213 Internship SHEM217 Project: Online Consumer Behaviour SHEM250 Online Consumer Behaviour
  • Assist. prof. Krasimir Kostenarov, PhD SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business
  • Dr. Alexandros Kapoulas SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business
  • Dr. Ana Cruz SHEM201 Public Relations Strategies SHEM204 Advertising and Sales Promotion Management
  • Dr. Dimitrios Nikolaidis SHEM201 Public Relations Strategies
  • Christos Liassides SHEM202 Project: Strategic Marketing