Marketing, Advertising and Public Relations (Joint programme with The University of York)

Short presentation of the programme:

The MA in Marketing, Advertising and Public Relations has been designed to provide students with an integrative and strategic view of marketing. The primary aim of the programme is to develop effective marketing, brand, advertising and public relations specialists, equipped with knowledge and understanding of various marketing communications subjects, including a range of technical, human, and conceptual skills that will enhance their future careers in these fields.

The core values that underpin this programme and differentiate it from traditional graduate marketing programmes are an integrative stance, consideration of the new marketing realities and the creation of competence in a balanced mix of marketing skills at an advanced level. It is addressed but not limited to students who recently acquired their bachelor's degree in a wide range of either theoretical or quantitative fields.

• Degree from one of the world’s top 100 universities, the University of York.

• Opportunities for placements and internships, in companies and organizations within the sector of banking and finance, assisting students to embark their career while studying.

• Use of on-line trading simulators helping students to put theory into practice.

• Students are exposed to different types of financial assets, markets and institutions and appreciate various schools of analysis.

• Expert teaching team, comprised of seasoned academics and industry experts with experience in banking and finance.

• Graduates may pursue careers in corporate finance, financial planning, investment banking, investment consulting, private banking and many more.

• Specialised programme of studies focusing on latest theory and practical applications of the finance industry.

• A pathway to a successful career in Europe and abroad.

прочети още
Marketing, Advertising and Public Relations (Joint programme with The University of York)
  • Assoc. prof. Ivan Boevski SHEM108 Innovation Management and New Product Development (optional) SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business SHEM221 Project: Innovation and new product development
  • Assist. Prof. Evelina Christova, PhD SHEM201 Public Relations Strategies SHEM203 Project: Public Relations Strategies SHEM211 Event Management SHEM214 Digital Marketing Communication SHEM220 Project: Digital marketing analytics SHEM222 Project: Festivals and event management SHEM223 Communications and mass media
  • Assoc. prof. Kristian Postagian, PhD SHEM200 Strategic Marketing SHEM202 Project: Strategic Marketing SHEM204 Advertising and Sales Promotion Management SHEM209 Project: Advertising and Sales Promotion Management SHEM210 Strategic brand management SHEM212 Project: Strategic Brand Management
  • Assist. prof. Boryana Gigova, PhD SHEM214 Digital Marketing Communication SHEM220 Project: Digital marketing analytics
  • Assist. prof. Dimitar Trendafilov, PhD SHEM200 Strategic Marketing SHEM202 Project: Strategic Marketing SHEM210 Strategic brand management SHEM212 Project: Strategic Brand Management SHEM213 Internship
  • Assist. prof. Krasimir Kostenarov, PhD SHEM207 Research Methods for Business SHEM208 Project: Research Methods for Business
  • Assist. prof. Rositsa Nakova, PhD SHEM108 Innovation Management and New Product Development (optional) SHEM221 Project: Innovation and new product development
  • Assist. prof. Stefaniya Temelkova, PhD., SHEM223 Communications and mass media
  • Dr. Alexandros Kapoulas SHEM207 Research Methods for Business
  • Dr. Ana Cruz SHEM201 Public Relations Strategies SHEM204 Advertising and Sales Promotion Management
  • Dr. Dimitrios Nikolaidis SHEM201 Public Relations Strategies
  • SHEM211 Event Management SHEM222 Project: Festivals and event management
  • Christos Liassides SHEM202 Project: Strategic Marketing