Master's Programmes - Catalogue 2022/2023 | Brand management

Brand management

Short presentation of the programme:

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Brand management
  • NPRN588 Seminar: Literacy in the Media and Public Relations NPRN658 Seminar: Structure in The Media and Public Relations
  • Prof. Kristian Bankov, PhD. SEMM704 Sociology of consumption SEMM713 Meeting the brand managers in Bulgaria I SEMM715 Seminar: EFSS final testing SEMM723 Semiotic methods of brand research SEMM731 Practice: Laboratory for Brand Research SEMM736 Seminar: Seminar: Meetings with The Brand Managers of Bulgaria II SEMM740 Brand Management 2 SEMM750 Internship in Brand management VIPB784 The Trademark: Vision and Communication
  • BAMB801 International Marketing
  • Prof. Stefan Stefanov, PhD. SEMM702 International Business
  • SEMM737 Project: Erotic In Branding And Advertising
  • Assoc. Prof. Evgenia Blagoeva, PhD. SEMM704 Sociology of consumption
  • BABB637 Business Planning and Forecasting
  • Assoc. prof. Kristian Postagian, PhD ADVB518 Project: Work on a Brief of the European Association of Communication Agencies (EACA) ADVB670 Practicum: From Concept to the Final Product
  • Assoc. prof. Sonya Aleksieva, PhD BAMB522 Integrated Marketing Communications
  • Assoc. Prof. Stoyko Petkov, Ph.D. NPRN708 Advertising and Public Relations
  • Assoc. Prof. Iassen Zahariev, PhD SEMM707 Shaping of Taste: Brands and Strategies in The Wine and Beverage Industry
  • ADVB517 Seminar: "EFFECTIVE sales of a creative product"
  • ADVB518 Project: Work on a Brief of the European Association of Communication Agencies (EACA) ADVB607 Innovative forms of advertising ADVB670 Practicum: From Concept to the Final Product
  • Assist. prof. Dimitar Trendafilov, PhD SEMM713 Meeting the brand managers in Bulgaria I SEMM720 Brand Management 1 SEMM731 Practice: Laboratory for Brand Research SEMM736 Seminar: Seminar: Meetings with The Brand Managers of Bulgaria II
  • Assist. Prof. Elena Spasova, PhD., SEMM721 Corporate strategies in competitive markets
  • SEMM719 Project: Luxury Branding - Exclusive Strategies and Lifestyle SEMM746 Luxury Branding: Exclusive Strategies and Lifestyle
  • Assistant prof. Reni Yankova, PhD SEMM703 Online Branding and Advertising SEMM713 Meeting the brand managers in Bulgaria I SEMM717 Practice: Online Branding And Advertising SEMM724 PR brand strategies SEMM736 Seminar: Seminar: Meetings with The Brand Managers of Bulgaria II SEMM739 Project: PR Brand Strategies SEMM750 Internship in Brand management
  • Assist. prof. Rositsa Nakova, PhD SEMM700 Marketing Management SEMM718 Project: Marketing Management 1
  • Assist. prof. Stefaniya Temelkova, PhD., BAMB522 Integrated Marketing Communications SEMM725 Event Management
  • Assistant Georgi Tsonev SEMM705 The institution of online communication SEMM710 Practicum: Linguistic proofreading of the master's thesis SEMM715 Seminar: EFSS final testing SEMM716 Practicum in public presentation SEMM742 Tools for Presentation in The Public Space SEMM750 Internship in Brand management
  • SEMM722 The advertising process: structure and management
  • SEMM727 Business Intelligence and Investigations in the Social Media and Customer Experience Design
  • SEMM703 Online Branding and Advertising
  • SEMM744 Cultural banding
  • Ventsislav Stoilov SEMM726 Fundamentals of Intellectual Property Management
  • Georgi Malchev ADVB805 Online Advertising Campaigns
  • SEMM743 Internal Communications – Corporate Identity and Reputation
  • Prof. Svetoslav Bilyarski, PhD. SEMM701 Brand Building
  • SEMM713 Meeting the brand managers in Bulgaria I SEMM731 Practice: Laboratory for Brand Research
  • SEMM725 Event Management
  • Assistant Yagoina Manova SEMM736 Seminar: Seminar: Meetings with The Brand Managers of Bulgaria II