Marketing, Advertising and Public Relations (jointly with York University) (in English)
Programme plan
Semester 1
Lecture courses (credit courses)
- SHEM200 Strategic Marketing Assoc. Prof. Kristian Postagian, PhD Asst. prof. Dimitar Trendafilov, PhD 60 hrs. 6 credits
- SHEM204 Advertising and Sales Promotion Management Assoc. Prof. Kristian Postagian, PhD Ана Круз 60 hrs. 6 credits
- SHEM214 Digital Marketing Communication Assist. Prof. Evelina Christova, PhD Asst. Prof. Boryana Gigova, PhD 60 hrs. 6 credits
Training Courses
- SHEM202 Project: Strategic Marketing Assoc. Prof. Kristian Postagian, PhD Asst. prof. Dimitar Trendafilov, PhD Христос Лиасидис 12 hrs. 6 credits
- SHEM209 Project: Advertising and Sales Promotion Management Assoc. Prof. Kristian Postagian, PhD 12 hrs. 6 credits
- SHEM220 Project: Digital marketing analytics Assist. Prof. Evelina Christova, PhD Asst. Prof. Boryana Gigova, PhD 12 hrs. 6 credits