Semester 1
Lecture courses (credit courses)
- SEMM700 Marketing Management Assist. prof. Rositsa Nakova, PhD 30 hrs. 3 credits
- SEMM701 Brand Building Prof. Svetoslav Bilyarski, PhD. 30 hrs. 3 credits
- SEMM702 International Business Prof. Stefan Stefanov, PhD. 30 hrs. 3 credits
- SEMM703 Online Branding and Advertising Assistant prof. Reni Yankova, PhD 30 hrs. 3 credits
- SEMM705 The institution of online communication Assistant Georgi Tsonev 30 hrs. 3 credits
- SEMM723 Semiotic methods of brand research Prof. Kristian Bankov, PhD. 30 hrs. 3 credits
- SEMM727 Business Intelligence and Investigations in the Social Media and Customer Experience Design 30 hrs. 3 credits
Training Courses
- SEMM710 Practicum: Linguistic proofreading of the master's thesis Assistant Georgi Tsonev 6 hrs. 3 credits
- SEMM713 Meeting the brand managers in Bulgaria I Prof. Kristian Bankov, PhD. Assist. prof. Dimitar Trendafilov, PhD Assistant prof. Reni Yankova, PhD 6 hrs. 3 credits
- SEMM716 Practicum in public presentation Assistant Georgi Tsonev 6 hrs. 3 credits
- SEMM717 Practice: Online Branding And Advertising Assistant prof. Reni Yankova, PhD 12 hrs. 6 credits
- SEMM718 Project: Marketing Management 1 Assist. prof. Rositsa Nakova, PhD 6 hrs. 3 credits
- SEMM719 Project: Luxury Branding: Exclusive Strategies and Lifestyle 6 hrs. 3 credits