Бранд мениджмънт (на английски език)
Кратко представяне на програмата:
The Master program offers a project-based method of study and training. The syllabus is focused on a large scale of disciplines, professional skills and research methods, which compose the variety of responsibilities of the professional brand manager, as well as other professions, related to the world of brands. The program curriculum covers some of the major areas of study: 1) marketing theory; 2) training on the creative side of branding: brand building; online branding; luxury branding; 3) courses focused on the economic strategies, international business trends and market research; 4) theory, practices and lab researches of brands; 5) weekly seminar with visiting business and marketing practitioners - students meet professionals working in the field of brand management, marketing and advertising; 6) integrated marketing communications - event management, public relations, management of the advertising process; 7) the last trends in semiotic, ethnographic and sociological approaches to research the brands and the corporate communication at large.
The study process in the program relies on the consistent use of the e-learning environment Moodle. It is a full-time study program, but Moodle makes it possible students to have a big flexibility in their attendance schedule for classes and exams.
The Master program has a well developed preparatory module for students coming from education fields not related with marketing, advertising and brand building. The program offers an additional semester for students who have the degree "professional bachelor" (180 ECTS) in professional area of Economics and Marketing.
In the program are accepted students with bachelor or master degree.
The candidate should have minor business or marketing knowledge.
The acceptance procedure includes interview and motivational essay.
The candidate must have at least B2 English language skills.